Wednesday, March 24, 2010

The Hottest Copywriting Prospect in Years

(And now, for a little bit of shameless self-promotion... ^_^)

Next on ESPN (Employment Services and Professional Network), we discuss this year’s crop of available copywriters and communications experts, and Nel Kyper Jr. breaks down this year’s hottest prospect!

Teams looking to fill a hole or upgrade at the copywriting position should look no further than Ulises Silva out of the University of Michigan. Silva is a once-in-a-lifetime prospect who brings serious credentials, a diverse set of skills, and all the intangibles a team needs to build a championship marketing department.

During his career in Michigan, Silva wowed scouts and employers alike with his dazzling speed in the 40 (projects a week), completing 99% of his tough turnaround projects on or ahead of schedule. As a copywriting starter for his former creative services department, Silva posted impressive stats that included over 2000 projects completed, several winning taglines for national campaigns, and the successful rebranding of three major service lines.

Silva similarly impressed his peers with his writing versatility, which allowed him to write effective, empathetic copy for any demographic across multiple fields and disciplines. Silva, a novelist by trade who’s published one novel (Solstice) and looking to publish a second (Inventing Vazquez), brings a unique approach to marketing communications by weaving effective copy points into engaging narratives that people will actually want to read. He was especially effective in Michigan with technical writing, where he’d often employ pinpoint humor to engage and interest readers on otherwise difficult topics. Silva has spent his off-season continuing to hone his talent by blogging, working on his third novel, writing for Ferndale Friends, and volunteering with his local karate studio.

As far as intangibles go, Silva brings them all to the table. He’s poised, creative, and demonstrated leadership during presentations to executive leadership and when managing group projects. He’s also reliable, extremely dedicated and loyal, and undertakes every project with quiet, confident professionalism. As a day-to-day member of a team, Silva brings humor and quirk into the fold, as well as musical skills on guitar, bass, and drums to liven up any company outing.

Teams are already looking to trade up in this year’s draft to select Silva. He won’t last past the top 3 picks, possibly falling to your company in the two-slot.

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