A Senseless Solutions Initiative: Redesigning the Biohazard Symbol, Part Three

From: Vice President of Marketing, Senseless Solutions
To: Creative Director, Department of Creative Concepts and Breath Mint Flavor Development
Subject: Biohazard Project Concept Feedback for New Draft

Hey,

Thanks to you and your team for getting this next draft done so quickly. Scott really felt that this next draft for the biohazard project hit the mark. Tell your team AWESOME JOB!

Okay, so we all loved this new draft, but we’ve got a couple of changes we’d like for you to make.
This is definitely the least Satanic and hippest version, and that’s great, even though the guy in the picture is kind of hot and made me a little less comfortable with my heterosexuality, which could be a problem. But besides that, we felt that this guy is a bit on the meterosexual side, and we were thinking this might not appeal to our target audience of industrial workers. So maybe we need a guy who’s a little more rugged or blue-collar to get this message across.

Also, we’re a bit concerned that we’re not going to draw in the best demographics with this version. As you know, the ideal demographic to draw in are younger Generation Y, Z, and Facebook crowds, and this draft just isn’t hitting the mark for them. Maybe we need to go with a hipper messaging style to get across to them?

We’re also not crazy about the font you used. It’s bold, but it’s also a bit on the science fiction side of things, and we all know that science fiction is for nerds, which isn’t the demo we want to hit. Can you use a different font that’s bolder, edgier, hipper, and more conservative than this one? Also, something that stands out to racing enthusiasts would be terrific.

Speaking of which, we also think the message itself is a bit off. While we appreciate what the copywriters tried doing here, we feel the main message is getting lost somehow. After all, would this poster make you want to avoid biohazardous materials? That’s right, it would, but we also want the user to feel like we’ve connected with them to the point that they’d want to be our friend on Facebook. Any chance you can tighten the messaging so that users will immediately go to Facebook and become fans of our page?

Oh, and Scott was a bit displeased that this still doesn’t have sex appeal. Can you add more sex appeal? Heterosexual sex appeal, by the way, because like I said, this guy is too hot for my tastes, and I really don’t want to feel conflicted about my sexuality again.

Other than that, AWESOME JOB! You and your team are really nailing this, and I can’t wait to see what you guys do with our upcoming Going Green intiative!

Sincerely,
Vice President of Marketing
Senseless Solutions
“Dedicated to becoming the second most inept creative agency.”