A Senseless Solutions Initiative: Redesigning the Biohazard Symbol, Part One

From: Creative Director, Senseless Solutions
To: Creative Team, Department of Creative Concepts and Breath Mint Flavor Development
Re: Biohazard Project

Dear team,
I just got the go-ahead from executive leadership on the biohazard initiative. As you all know, we’re trying to win a government contract by offering to redesign the biohazard symbol.
Here are some of the things our regional executives say about the current logo.

• Seems too ominous
• The pointy things remind me of devil horns, maybe make something less Satanic
• Could be friendlier to appeal to a broader demographic
• Needs to be more edgy and more conservative

Moving forward, keep these things in mind as we work to redesign the symbol. Please have concepts to me by the end of the week. The garlic breath mint project is on the shelf for now.

Any questions, please call me or the EAP, preferably the EAP.

Sincerely,
Creative Director