To: Creative Director, Department of Creative Concepts and Breath Mint Flavor Development
Subject: Biohazard Project Concept Feedback
Hello,
I got feedback from the rest of the executive leaders regarding this project, and we’re generally pleased with this concept. Scott felt this is a much more benign and less Satanic version of the biohazard symbol. Tell your team GREAT JOB!
But when we were looking at this, a couple of us thought that it’s too girly, which would make the company look gay, and we can’t have that (by the way, great job on the “Diversity is Awesome” ads you guys just completed). So if you can make this a little more masculine and less fruity, that would be great.Also, we were thinking that this isn’t edgy enough. The wings kind of date this and make the company seem like a fairy, and we can’t have that. So if you could maybe make it edgier so that younger non-gay males find this powerful, that would be great. Make it really in-your-face…but not gay in-your-face because that would really make me squeamish.
Oh, and try to make it bolder. The old logo was too wimpy, and I think this one kind of is too. We want something that’s really bold and edgy and sharp. But not too sharp because it might look too Satanic again.
And, oh, try to add some sex appeal. Like I said, this is too girly, but if you can make it a little sexy so that the biohazard symbol attracts the female demographic, that would be great.
Other than that, GREAT JOB! And can’t wait to see your concepts for the company’s new tagline!
Sincerely,
Vice President of Marketing
Senseless Solutions
Dedicated to becoming the second most inept creative agency.
ahahahaha!!
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